Pollie-May Peters
Pollie-May Peters is an advertising and brand design student at Ravensbourne University London, with a strong interest in creative strategy, branding, digital design, and content-led storytelling. With experience across concept development, visual identity, and campaign thinking, she enjoys creating work that feels visually engaging, purposeful, and relevant to modern audiences.
She has developed projects across branding, app design, social media concepts, and digital experiences, often focusing on how design can connect with people in an authentic and meaningful way. Her creative approach combines research, cultural awareness, and bold visual thinking, allowing her to develop ideas that are both strategic and visually distinctive.
Alongside her studies, she has gained industry experience through an internship at Sky Creative, where she has continued to build her understanding of content, design, and brand communication within a professional creative environment. She is particularly interested in pursuing a career in content strategy, brand storytelling, and creative direction.
Spotify – This project explores how Spotify can create a more personal, engaging and emotionally connected experience for its users. Through research, creative strategy and visual design, the project looks at the relationship people have with music and how digital platforms can make that connection feel more meaningful.
The concept focuses on music as more than just something to listen to — it is tied to mood, memory, identity and everyday routines. By developing a campaign-style response for Spotify, the project aims to show how the brand can strengthen its role in users’ lives through storytelling, interaction and bold visual communication.
The final outcome brings together branding, user experience and campaign thinking to create a concept that feels current, expressive and aligned with Spotify’s playful, culture-led identity.
Sky Go WBL – A refreshed Sky Go app concept focused on creating a smoother, more personal viewing experience through clean UX, visual design and intuitive content discovery.
Skip Ahead D&AD – A future-focused project that makes planning feel simple, positive and accessible through approachable branding, clear messaging and engaging digital design.