Paige Butterworth

Paige Butterworth is someone who genuinely loves design, especially packaging and brand world design. She has always been drawn to the small details in everyday things, like how a product feels in your hands or how a brand’s look and tone can tell a story before the words are read. That curiosity is what led her toward this path.

For Butterworth, design isn’t just about making things look good, it’s about creating something people can connect with. She enjoys exploring how packaging, colour, typography, and materials work together to shape an experience. She is particularly interested in how strong, consistent brand worlds make a product feel more real, intentional, and memorable.

She is naturally curious and always looking to improve. Whether noticing packaging on a shelf or exploring new ideas online, paying close attention to the world around her. She is still learning, and sees that as a strength, an opportunity to keep growing, experimenting, and pushing her creativity further.

https://butterdesigns.framer.website/work/frank

FRANK – Frank explores how social comparison, particularly through curated online platforms, shapes perceptions of career success and failure. The project emerged from personal experiences of self-doubt when comparing individual progress to idealised digital portrayals of “successful” career paths. In response, Frank creates a space for more honest dialogue around uncertainty in career journeys. This is developed through The Reality Deck, a set of conversation cards designed to prompt open discussion, alongside a relaxed social environment intended to encourage comfort and connection. The project challenges linear ideas of success, instead highlighting career development as complex, personal, and often uncertain.

https://butterdesigns.framer.website/work/refill

REFILL – Refill shifts refillable packaging that people would genuinely want to display in their homes. It explores how sustainability can be elevated through design, shifting these products from being hidden away in cupboards to becoming objects people are proud to keep on their shelves. The concept centres around creating a refillable package that continues to have value beyond its initial use. Once emptied, it can be repurposed as a mini garden, supported by it's seeded paper tags, transforming the product from something disposable into something regenerative. By bringing the packaging from “dead” to alive again, the design aligns with a growing desire for self-sufficiency and conscious living, while creating a more personal and lasting connection between the user and the product.

BA (Hons) Advertising and Brand Design

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