Riana Gabriela Craciun
Riana Craciun is a social media and campaign creative with a strong interest in content creation, luxury advertising, and campaign thinking. With experience across branding, digital content, and creative strategy, she has developed a well-rounded approach to building ideas that are both visually engaging and strategically driven.
Her work reflects a clear eye for aesthetics, with a focus on clean, elevated visuals and culturally relevant storytelling. Alongside her creative strengths, Riana is a highly organised person.
She has a particular interest in the luxury space and aims to build a career within luxury marketing, where she can combine her passion for content, social media, and campaign development.
Château de Lavande is a luxury wellness retreat in Provence, set among the region’s lavender fields.
Inspired by the calm and simplicity of its surroundings, the château offers a quiet escape shaped by nature and slow living.
The primary goal of this project was to create a refined brand identity for Château de Lavande, a luxury boutique retreat set in Provence. The identity needed to reflect the elegance of a French château while capturing the unique concept of the hotel, inspired by the region’s lavender fields. It aimed to convey a sense of calm, slow living, and understated luxury.
Every element was designed to reflect the essence of lavender and its connection to relaxation, nature, and craftsmanship. From a soft, nature-inspired colour palette to a refined visual identity, the brand captures the atmosphere of Provence and the experience of the retreat.
UnderSkin is a community-led platform designed to support Gen Z females struggling with acne. The project responds to the growing issue of young audiences relying on skincare advice from influencers without medical knowledge, which can often lead to harmful skin reactions and misinformation.
The platform creates a safe space where users can connect, share experiences, and most importantly access reliable advice from dermatologists and skincare experts.
Billboards were designed to show real acne, not perfect skin, linking to the tagline “facts, not fiction” and encouraging young women to trust dermatologist advice over misinformation from influencers