Matilda Olsson
Matilda Olsson is a Swedish copywriter, storyteller and aspiring advertising creative based in London. She creates concepts and identities that feel emotionally resonant, memorable and culturally relevant, always grounded in a thoughtful, people-focused perspective.
She loves advertising that’s intelligent, emotionally aware and creatively brave — the kind of work people see and immediately wish was theirs.
After graduation, Olsson hopes to continue creating work that makes people feel, laugh, think, or at the very least not skip the ad.
Better Unbottled, D&AD New Blood 2026 Pencil Winner – Better Unbottled is a brand experience for Tuborg that turns workplace frustrations into music. Through The Borg, a digital platform accessed via QR codes on packaging and in-store displays, users can record a voice note venting about their day. The platform instantly transforms the rant into a song ready to share with friends, on social media — or even with a boss as some creative feedback. By turning bottled frustrations into playful self-expression, Tuborg creates a new kind of release.
Affirmations(ish), Indeed – A bold, relatable campaign for Indeed highlighting imposter syndrome among Gen Z women in early careers. The posters contrast motivational positivity with intrusive thoughts, using humour and irony to reveal the gap between self-help messaging and real inner monologues, overthinking, and hidden emotions.
Blind Spot, Uncommon Incubator 2025 – A social awareness campaign showing uplifting, nostalgic moments of everyday British life, later revealing someone present in every scene but unnoticed. 4-week Uncommon Internship project, Spring 2025