Sophia Karlsson is an aspiring Art Director, working in fashion marketing, PR and visual communication. Her work exists in the intersection between the strategic use of aesthetics and storytelling.

Raised in Sweden and currently based in East London, Karlsson focuses on transforming contemporary trends into art-driven brand narratives. When observing the current state of fashion media, she sees a decline in intentional world building and meaningful messaging, and is aiming to change that. Her main objective is to insert the “why” in every project.