Sam Fletcher
Sam Fletcher is a recent third year graphic design student at Ravensbourne University London with an interest in illustration, design authorship and visual communication. He works across brand identity design, visual story telling and editorial design with a focus on creating clear and engaging visual outcomes. He also has experience in the industry, most recently working as a design intern at print services provider City Images. He is currently open to freelance opportunities, studio roles and internships where he can continue to develop his practice.
"Where's Your Visual Identity" represents how artists on social media sometimes stick to a strict art style in response to the pressure to keep their audience.
"Fashion Designer" represents one of the possible roles that artists could be required to uptake when trying to build a successful social media platform. For example many artists turn to selling their art on things such as t-shirts in order to be more engaging to their audience and then later turn to designing their own clothing, picking up the role of fashion designer in the process.
"Like Follow Repost" aims to display how competitive social media can be for an artist or designer by simply showing how important audience engagement is and how often the average social media user is asked to like, follow or repost. The messy and chaotic style of the work also aims to touch on the fact that when an artist is blinded by the need for audience engagement, it can work to compromise their artwork in terms of integrity or meaning.