Paul Cayabyab is a BA (Hons) Fashion Promotion student who has developed a diverse skill set to complement his design expertise.

As the founder of his own brand, Paladour, Cayabyab uses threads, fabrics, and storytelling to express his unique creativity and culture. While his initial interest in fashion was rooted in art and self-representation, his academic background has provided him with a deeper understanding of the “why” behind the “what,” allowing him to break down product consumption through the lenses of marketing theory, human psychology, and cultural identity.

With his time In university and outside hospitality jobs, Cayabyab has honed his leadership abilities and developed the patience, effective communication, and negotiation skills necessary to navigate challenging scenarios. His passion for creative marketing has translated into proficiency in interactive promotion, where he skillfully markets stories, trends, and products. Furthermore, his work with upcycled clothing demonstrates a keen attention to detail and a commitment to addressing the challenges of global consumerism.

Cayabyab is a driven, solution-oriented professional eager to apply his mix of time management, creativity, and strategic action to solve problems and create value within the fashion industry.