Jamie Donnelly
Jamie Donnelly is a London-based graphic designer from Vietnam, working with branding as a way to build immersive, atmospheric worlds. Her practice is driven by an intuitive, visual way of thinking, shaped by a background in illustration and an upbringing spent absorbing the everyday visual rhythms of Vietnam. She pushes software beyond its conventional role, drawn to 3D and live visual tools as a way to create identities that move, respond, and unfold over time. She's interested in what happens when a brand moves beyond a fixed visual system, designing through rhythm, narrative, and behaviour to explore how branding can feel more alive, human, and connected within digital spaces.
Hearth Studio, Workwear Brand Identity – Hearth Studio is a bespoke workwear studio that upcycles fire-resistant uniform, using its principles to craft a brand identity that feels warm, personal, and shaped by the individual wearer.
KYNEXUS, Brand Identity, Live Audio & Motion Data Visuals – KYNEXUS is a brand for live music and dance spaces, using TouchDesigner to translate motion and sound into real-time visuals, with an open toolkit that lets others generate their own.
Hẻm Duyên, Brand Communication – Hẻm Duyên is a concept Vietnamese café brand bringing traditional visual language, textile patterns and woodblock print, into a contemporary brand design system that lives and behaves on Instagram.
Hẻm Duyên, Brand Communication – Hẻm Duyên is a concept Vietnamese café brand bringing traditional visual language, textile patterns and woodblock print, into a contemporary brand design system that lives and behaves on Instagram.