Isabella Lisi is a BA (Hons) Fashion Buying and Brand Management graduate from Ravensbourne University London. Her work explores the relationship between luxury fashion, performance and consumer experience.

Born in Florence and raised between Italy and the UK, Lisi draws inspiration from Italian craftsmanship, automotive culture and modern day luxury consumers. Her project combines creative direction with strategic thinking, balancing branding, visual identity and product development.

The work featured in this showcase centres around Ferrari Equilibrio, Lisi's Final Major Project, exploring a luxury footwear extension for Ferrari. The project reimagines women’s heeled boots through a performance inspired lens, combining ideas of balance, precision and craftsmanship with the visual language of Ferrari. Through research into luxury consumer behaviour and the future of performance fashion, the project aims to challenge the idea that statement footwear must compromise on functionality.

Throughout her time at university, Lisi has explored areas including fashion branding, consumer profiling, buying, market analysis, sourcing and sustainability. She is particularly interested in the future of marketing and fashion communication, with a focus on creating concepts and experiences that connect emotionally with modern consumers.