Annabel Frampton is a fashion practitioner driven by a strong interest in the world around her and how it can be translated into design. Her work explores the intersection between culture, identity, and materiality, often drawing from personal experiences and first-hand research. With a particular focus on storytelling, Frampton uses fashion as a medium to communicate narratives that go beyond aesthetics, engaging with social, historical, and cultural themes.
Frampton's recent work investigates the significance of braids and cornrows within South African culture, examining how these forms reflect identity, heritage, and division. Through this, she has developed a research-led and concept-driven approach, combining practical experimentation with critical thinking. She works across a range of techniques including fabric manipulation, embroidery, and textile development, often exploring unconventional materials and processes to challenge traditional fashion norms.
Frampton is particularly interested in how fashion can act as both a visual and educational tool, raising awareness and encouraging dialogue. Her practice continues to evolve through experimentation, reflection, and a commitment to meaningful design. She aims to create work that is both visually impactful and conceptually grounded, contributing to contemporary conversations within fashion and creative industries.




