Aspiring creative director Joyce Okandju is currently developing a portfolio with a focus on fashion, storytelling, creative direction, and branded content.

Her work explores identity, style, culture, youth culture and narrative which she communicates through campaigns, social first edits, short films and photography. She enjoys all elements of campaign creation, from concept to delivery.

Whilst in her second year, Okandju worked on a project with New Wave fashion magazine, and gained experience with sourcing wardrobes, working with models and directing shoots.

Her Final Major Project saw Okandju launching her own social content around collectibles and crafting, bringing her unique style to this niche. Always eager to experiment with different production techniques and software, through her practice, she aims to create visually distinctive work that connects with audiences through emotion, story, culture, and craft.