Jenna Winckless
Jenna Winckless is a graphic designer based in London/Essex, specialising in branding and immersive design. Her work explores how interaction can shape user engagement, creating experiences that move beyond passive viewing into active participation.
She is particularly interested in projects that combine digital and physical environments, using motion, projection, and real-time interaction to influence audience behaviour. Her recent work focuses on immersive brand experiences, transforming static design into responsive systems that encourage curiosity and engagement.
Winckless’ practice is grounded in strong visual communication, often using bold composition and clear hierarchy as a foundation before introducing interactive elements. This approach allows her to balance familiarity with innovation, creating work that feels accessible while offering deeper levels of engagement.
Alongside her creative practice, Winckless has worked on both live and speculative projects, developing design solutions that respond to real-world contexts. She is especially drawn to high-performance, visually driven industries, including automotive and sport.
Her work reflects a focus on how design can influence perception and behaviour, creating outcomes that are not only seen, but experienced.
AER – AER is a speculative brand concept for a high-performance racing team, centred around an AI-driven system that supports drivers both on and off the track. The project explores how data, technology, and design can work together to enhance performance while creating a strong and immersive brand identity.
The visual language reflects precision, speed, and control, combining clean design with dynamic elements to communicate a forward-thinking approach to motorsport. AER positions itself as more than a team, but as a system built to optimise performance and redefine the relationship between driver and machine.
Veil – Veil is an brand designed for immersive spaces, where visuals are activated through the presence of the viewer. Combining static posters with projection and real-time interaction.
“Your Privacy Matters” – “Your Privacy Matters” is an interactive UX project exploring how digital design influences user behaviour, particularly in relation to cookie consent and online privacy. The project replicates familiar website patterns to highlight how interface design can subtly guide, restrict, or manipulate user choices.
Through structure, hierarchy, and repetition, the experience exposes common dark patterns used across digital platforms. By placing the user within these systems, the project encourages reflection on how easily behaviour can be shaped through design.
Rather than simply informing users, the work demonstrates how interaction itself can reveal the mechanisms behind digital decision-making.