Elisa Gruosso
course-showcase
Elisa Gruosso is an experience designer who believes the most valuable thing design can do is change how people live, think, and act, not just how they interact with a screen.
Her practice sits at the intersection of systems thinking, behavioural insight, and human-centred design. She leads with research and brings a forward-looking sensibility by drawing on trends forecasting to anticipate where people and technology are heading, not just where they are now.
Her work includes a range of topics which reflect a designer built for complexity, one who can move between enterprise briefs and open-ended creative challenges without losing rigour or clarity.
Her background includes finance & fashion alongside a UX research & design internship at Esri R&D Centre in Zurich and a UX research position for an accessibility focused platform for students with additional need. These experiences have shaped a designer whose goal is to drive real impact for real people.
I’m IT: A mobile app designed to help young adults take small but meaningful steps outside their comfort zones and build lasting personal growth. The project began with the question: why is it so hard to step outside our comfort zone, and what can design do about it?
As the sole designer, I led an end-to-end UX process grounded in psychological research, using behavioural science and comfort zone theory to identify a core framework that shaped every design decision.
The result is a personal growth app that presents tailored challenges, intervenes at the moment of hesitation through a CBT-based reframing process, and follows up to help users update their self-belief. Multiple usability testing participants said they would use it in real life, though a longitudinal study would be needed to fully validate behavioural impact over time.
